Covid-19 might have dealt a blow to luxury brands, but it has also created a market for comfortable and affordable clothes as people spend more time at home.
This is the perfect demographic for Aerie by American Eagle, enabling the brand to open a flagship store in Central. An offshoot of the American retailer, the new store targets a younger audience, offering intimates, casual wear, sports gear, swimwear, loungewear and accessories.
Its spring/summer 2021 collection is all about vintage elements and modern cuts, with fresh florals and animal prints bringing a burst of energy. The key look is a tiered ruffle mini skirt paired with a graphic tee, which make for the perfect summer outfit.
Gym bunnies will love the Offline active wear. Using five core fabrics designed with movement in mind and available in a myriad of colors, designs and prints, the collection offers both comfort and support.
(This article was published at The Standard on July 9, 2021: Weekend Glitz: Light and airy )